February has been a busy month with several performing arts conferences being held across the state. The arTour team attended the NARPACA Technical, Tickets Professionals and Managers conferences as well as the Australian Performing Arts Market. We were chuffed to be able to meet many presenters and producers at these events and hear about your upcoming projects.

For those Marketing and Ticketing professionals who were not at the NARPACA Ticketing Professionals Conference and a reminder for those who were, be sure to check out Optimiser NZ. Optimiser is a pilot project that collects online marketing data for the arts sector and develops benchmarks. This allows arts marketers to compare their results against other New Zealand arts organisations for the first time. As well as these benchmarking statistics there are case studies, tools and trends to inform your digital marketing activities.