The Social Media Boot Camp session with Laura Choong from the Brand Plan was a particularly popular session at Showcase 2017. Laura explained the science behind Facebook algorithms, practical tips for developing content and maintaining relevance as well as easy to use tools to create content with impact.

We promised to share Laura’s notes for those who couldn’t attend and also as a refresher for delegates who were in the room. Laura has also recently shared this article on Instagram analytics and our hot tip is to keep an eye on Laura’s Facebook page, The Brand Plan, to stay on trend with social media.