Having a good quality trailer might be the thing that gets your production's foot in the door. Here are a couple of tips to consider when filming and editing your next production trailer.


  • During the documentation process allocate some time to film close ups - capture performers faces and other unique moments in the show


  • keep the trailer nice and short, less than 60 seconds is ideal
  • don't try to include everything from the production in the trailer, find the strengths of the work and highlight these
  • use one audio track only
  • include some really short, impactful media quotes if available - just one or two
  • open with the most interesting and engaging shot to hook the viewer
  • leave your supers to the end of the video - at the beginning let the audience get straight into the action (like a TVC). A super is a text based slide.
  • if available use some extreme close ups to bring some personality to the performers
  • add applause track to the end of the trailer to highlight the audience enjoyment


  • at the end of your clip include just a few necessary supers such as; show title, company name, mandatory acknowledgements only if necessary, Company logo and funding logos (if required), finish on company website (remove www just list the most simple url e.g. artour.com.au)

View some of our favourite trailers