Having a good quality trailer might be the thing that gets your production's foot in the door. Here are a couple of tips to consider when filming and editing your next production trailer.
- During the documentation process allocate some time to film close ups - capture performers faces and other unique moments in the show
- keep the trailer nice and short, less than 60 seconds is ideal
- don't try to include everything from the production in the trailer, find the strengths of the work and highlight these
- use one audio track only
- include some really short, impactful media quotes if available - just one or two
- open with the most interesting and engaging shot to hook the viewer
- leave your supers to the end of the video - at the beginning let the audience get straight into the action (like a TVC). A super is a text based slide.
- if available use some extreme close ups to bring some personality to the performers
- add applause track to the end of the trailer to highlight the audience enjoyment
- at the end of your clip include just a few necessary supers such as; show title, company name, mandatory acknowledgements only if necessary, Company logo and funding logos (if required), finish on company website (remove www just list the most simple url e.g. artour.com.au)